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Come step inside the FFilter of new Florence
David Byrne tried to write an Alice Cooper song and ended up with Psycho Killer.
Likewise, we trust the process, even if we don’t know what it is.
Finding FugaceFugace
Welcome, then, to the heart of Florence, where Fugace Fugace (fleeting fleeting) set up studio, installed a cutting table, an espresso machine, a boombox, and a ton of cassettes, and got to work.
From creating bespoke couture pieces and manifesto streetwear to crafting artwork for record labels and art terrorists, it’s a hothouse we hope pays tribute to our hometown’s renaissance past.
Take the tour…
The Cutter: Rei Zarhane // Role And Identity
Meet me. Rei. Creative lead here, I guess. Born in Tokyo of Japanese and Armenian descent, I moved to Florence to study art history before launching a label designed to reverse the traditional luxury trajectory. Instead of diluting a couture house into streetwear, FugaceFugace starts with street and pop culture and sharpens them into couture shapes. My lineage blends Japanese precision with the creative furnace of a century of Florentine craft.
I find it funny to arrive at the big-bang point of Western art and find my eastern ideas just fit right in. Maybe the Palazzo Vecchio tower is a lighthouse for our kind of people. We look with precision and speak in silhouettes.
The Alchemic Studio // The FFilter
Fugace Fugace functions as an alchemic studio rooted in a philosophy of total transformation. Like the shamanistic instinct of Joseph Beuys married to the by-numbers obsessiveness of Factory Records, we wanted to create a studio for a new Renaissance. FugaceFugace operates as a machine where anything—from espresso mugs and vinyl records to dresses for Florentine bridal shows—is run through the FFilter.
We reclaim the discarded and the mundane, elevating them into high-impact, ephemeral artefacts. If it exists in the world we have trashed, it can be reclaimed and forged into a FugaceFugace future-relic.
What’s in the FFilter? Who knows? It’s not something you can see inside of. All we know is what comes out is never like what goes in, but it is always entirely us. David Byrne tried to write an Alice Cooper song and ended up with Psycho Killer. Likewise, we trust the process, even if we don’t know exactly what it is.
Across: Our full Taglierino Couture Logotype
Above: The colour foundations of everything FugaceFugace
Cut from the same cloth
Our effeff line (left) is anything but difusion, it’s just how we want to put the florentine spiit back on the street. Siad Ora ‘Say Yes to Now’ tee.
The Taglierino Couture is our boutique creations for unique characters. Quadrillah Tartari coat, modelled by Amarah from The Datura Tapes.
The Code And the Colours
We make rules so we can break them. But not all of them. We created a foundational colour palette to keep us on some kind of straight, if not narrow, path: Nero Zero, Duomo Rose, Uffizi Violet, and Ash Grey. It’s our De Stijl; our The White Stripes. From these foundations, we can spring any eternal idea we have. It’s a bedrock as deep as Florentine stone, and hey, those palazzos are still around, right?
Looking to Stick Around // Creating Love That Won’t Vanish
We are trashing our surroundings; perhaps that is why we found a home that is eternal, full of forts, towers, palaces, and several centuries of ghosts. Our home away from home as the spazzatura encroaches.
While we scour the trashed and discarded, we never want to add to it. We make things that last, because it comes from a philosophy that is much more of a manifesto than a tagline:
Don’t Let Love Vanish
Bellezza effimera—fleeting beauty—always made us wonder: "What if we can make it stick?" That’s the reason our streetwear is just as loved, and created to last, as our most complex couture piece. We want you wearing our tees in twenty years, not binning them after twenty days and two washes. We live in a city that’s still evolving, still dreaming, stone-solid but flowing with Florentine spirit.
A Plaque For Both Our Houses // Of the people, for the people, all the people.
As our drop count grows, you’ll notice we have two distinct labels.
effeff — The Streetwear Signature: The real boxcutter stylings. Utilitarian. Egalitarian. We want to make accessible, manifesto work that refuses to sit in the background. It is full of statement touches: slashed fronts, hand-painted motifs. We wanted to nod to pop culture, but make it permanent and distinctly non-mass-produced. Each t-shirt is about as landfill-repetitive as a Jasper Johns linocut. It’s a line for Florentine pride. We love the chic of Milan, the street of NY, the precision of Tokyo. It is about time Firenze had its own attitude and a hard pin on the map.
Taglierino — The Boutique: This is where we push our technical skills to the absolute limit. And if we don’t know how to achieve the impossible, we sit down and learn. Here, our sewing machines take a backseat to thimbles, pricked thumbs, and eyeglasses. From the layered felt of our Kiri-no-Umi dress, to the boutique Palermo suit tailored for The Datura Tapes star Lillit Vega. Countless hours go into creating something unique—a second skin to its wearer. Sometimes the boxcutter turns into a scalpel.
No Cutting Table is an Island // Our studio’s space is the sum of our parts
We are historians and curators. We count on our heroes and heroines to let us stand ever higher on their shoulders. We roll our eyes at dull successes, applaud the failures of heroic losers, and love the lessons that both those imposters teach.
Which is why we rub shoulders with like-minded studios inside the I Live Night by Night Collective (NxN). Whether we're creating boutique outfits so the audio artists of The Datura Tapes look like a million dollars for their cover shoots, or binding the illustrations and first folio jackets for literary imprint The Datura Press—it’s all the same. Their stories go through the filter, and what comes out?
Well, let’s see. we like surprises here.
Don’t let YOUR love vanish
Un grande abbracio
